Samsung Electronics will unveil the 4th generation foldable phone ‘Galaxy Z Series’ on the 10th of this month and enter the premium smartphone market. Apple is expected to launch the iPhone 14 series next month, so there is a bout between the two companies.

In summary on the 3rd market data, Samsung Electronics is ranked No. 1 in the entire smartphone market, but is being pushed by Apple in the premium market. Counter Point Research announced in the first quarter that Apple ranked first with a 62%market share in the smartphone market over $ 400 worldwide. Samsung Electronics is second with 16%. Apple’s market share is 46%p. In particular, Apple’s market share increased by 5%p from the same period last year, but Samsung fell 2%p.

■ Qualcomm’s latest Galaxy Z4 series, speed 10%, power efficiency 30% ↑

Samsung Electronics is receiving consumer demand not only to fold the screen with the new foldable phone product, but also to prove its excellent performance. Apple has continued to strengthen its performance with the Bionic chip, a mobile application processor (AP) developed on the iPh1. The AP runs a variety of applications and graphics processing devices to act as a brain in smartphones.

In particular, Samsung Electronics has a heavy shoulder due to performance controversy after the launch of the Galaxy S22 series in the first half of last year. This is because it is known that GOS (Game Optimizing Service), which lowers smartphone performance to solve heat, has been forced to operate.

The Galaxy S22 series features Qualcomm’s premium AP Snapdragon 8 1st generation and Exynos 2200 made by Samsung Electronics.

Samsung Electronics is known to be equipped with Qualcomm’s latest Snapdragon 8 Plus first generation in the Galaxy Z series. The AP is said to be up to 10% and power efficiency up to 30% from the Snapdragon 8 1 generation adopted in the Galaxy S22 series.

Apple is also likely to increase its performance by putting the latest AP into the new iPhone product announced in September. The iPhone 14 Pro is expected to have the latest chipset A16 Bionic and the iPhone 14 basic models, the old chipset A15 Bionic. The A16 biochip is expected to improve 42% of the central processing device (CPU) and 35% of the graphics processing device (GPU) performance than the previous one.

■ Samsung Electronics, Apple, smartphone battery strengthening

Smartphone battery time is also a point where Samsung and Apple compete to get consumer choices. Samsung’s new Galaxy Z has a flip 4 battery capacity of 3700mAh. It has increased from its predecessor 3300mAh. The Galaxy Z fold 4 battery capacity is the same as the 4400mAh roll.

The Apple iPhone 14 (6.1-inch) battery capacity is 3279mAh, which is a little bigger than the 3240 mAh of the iPhone 13. The iPhone 14 Pro (6.1 inch) is equipped with a 3200mAh battery. It also increased slightly from the 3095mAh of the iPhone 13 Pro.

However, the absolute dose does not depend on the duration of the battery. Power efficiency is also important. Apple is considered to have improved power efficiency due to its own design of AP and optimizing the iPhone.

Pon Arena analyzed that the iPhone is entering users with durability and battery life on the 1st (local time). At the same time, I was based on the experiment that played the video for 10 hours and 23 minutes with the iPhone 13 Promax.

■ Global smartphone market stagnation… Samsung Electronics’ price competitiveness and marketing total

The global smartphone market is currently sluggish due to the recession. Market research firm Omdia estimates that global smartphone shipments fell 3.2% YoY and 4.6% QoQ.

Samsung Electronics is expected to have price competitiveness by launching the foldable ph1. The price of Galaxy Z Fold 4 256g is the same as its predecessor, with a price of 199,700 won. The Galaxy Z Flip 4 256g is 1299,000 won, which is about 40,000 won. Considering the fact that the supply chain qualities, high repayments, and high prices are equipped with the latest AP, the price is actually cut.

In addition, Samsung Electronics is focusing on targeting the premium market by conducting digital outdoor advertisements to announce the launch of the Galaxy Z series at major spots in the world, including New York Times Square.